Google unveiled new Adwords features for seamless business operations. Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. With the aim to help the advertiser reach customers in a better way, Google India launched AdWords features that will load pages 20 percent faster to provide instant information. According to the sources, with the new AdWords features, there is less clutter and more intuitive workflows, allowing advertisers to now quickly make the changes that will move their business forward. Google AdWords has brought in several features like extensions, call bid adjustments and landing pages in AdWords.
AdWords company said, “Extensions enhances information such as links, phone numbers or promotions. Globally, with new design and layout, customers like iProspect North have saved 30 percent more time on average when completing everyday tasks.” Call bid adjustments allow publishers to control how often the call option appears with search ads. ‘Landing pages’ page to help publishers see how landing pages are performing. On this new page, advertisers will be able to identify which URLs in their account are mobile-friendly, which ones drive the most sales, and which ones may require attention. Google AdWords which was launched in 2000, allows businesses to advertise themselves on the search engine. The businesses pay the search engine when people click on these ads.